November 7, 2025

Hi there

Good morning! In today’s issue, we’ll dig into the all of the latest moves and highlight what they mean for you right now. Along the way, you’ll find insights you can put to work immediately

— Ryan Rincon, Founder at The Wealth Wagon Inc.

There was a time when selling meant knocking on doors or dialing phone numbers until your voice went hoarse. Fast-forward to 2025, and your biggest sales opportunity might be sitting right on your LinkedIn feed.

Welcome to the age of social selling — where your personal brand does the prospecting for you.

And no, this doesn’t mean posting motivational quotes or sending “Just checking in!” messages. It’s about building real trust, credibility, and conversations that convert — all without sounding like a pushy salesperson.

Social selling is using social media platforms (like LinkedIn, X, or even TikTok) to find, connect with, and nurture prospects long before they hit your CRM.

It’s not cold calling — it’s warm connecting.

It’s about being visible where your buyers hang out, showing up with insights that help them, and staying top of mind until they’re ready to buy.

“Buyers don’t want to be sold to — they want to learn from people they trust.”

That’s where your personal brand comes in.

Let’s be clear: in 2025, your personal brand is more than your job title or company logo. It’s your digital reputation — what people think of when they see your name pop up in their feed.

Think of it as your online storefront.
If it’s empty, outdated, or all about you, people scroll past.
But if it’s helpful, credible, and authentic, they stop — and eventually engage.

Here’s why this matters:

That means you can be your company’s most powerful marketing channel.

Let’s break down a simple, repeatable framework for building your social selling engine.

Your profile isn’t a résumé — it’s a landing page.

Your goal? Make visitors instantly understand your value and feel like they can trust you.

People don’t follow sales reps — they follow guides.

Post content that helps your target audience think smarter, save time, or avoid mistakes. Some easy ideas:

💡 Rule of Thumb: For every 5 posts, only 1 should mention your product directly. The rest should add value.

Don’t just post — participate.

Remember: engagement creates visibility. Visibility creates familiarity. Familiarity creates trust.

Once you’ve built trust, transitioning to business becomes natural.

Example: “Hey [Name], I loved your post about [topic]. I actually help teams solve that same challenge — would you be open to chatting for 15 minutes next week?”

That doesn’t sound pushy — it sounds relevant.

Because it is.

You’ve already earned the right to reach out.

🚫 Posting only company updates. Nobody wants to see another product brochure.
🚫 Over-automating. Templates and bots kill authenticity.
🚫 Ignoring your audience. Respond to every comment and message — even a quick “thanks” builds goodwill.
🚫 Being inconsistent. Social selling isn’t a campaign; it’s a habit. 10 minutes daily beats one big post a month.

Social selling isn’t about chasing leads — it’s about attracting conversations. When you consistently show up with value, authenticity, and curiosity, people start to see you as a trusted expert, not a quota-chasing salesperson.

The best part? It compounds. Every post, comment, and connection builds long-term influence that keeps paying dividends.

So next time you log into LinkedIn, don’t just scroll. Start sharing. Start engaging. Start selling without selling.

Because in 2025, your next big deal might not come from a cold call — it might come from your next post.

I hope you enjoyed today’s issue of The Wealth Wagon. If you have any questions regarding today’s issue or future issues feel free to reply to this email and we will get back to you as soon as possible. Come back tomorrow for another great post. I hope to see you. 🤙

— Ryan Rincon, CEO and Founder at The Wealth Wagon Inc.

_^Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.